WELCOME TO MY PORTFOLIO

Product Designer Based in Cairo, Egypt

Turning Ideas into Impactful Digital Products

I design user-centered digital experiences that help businesses launch faster, scale smarter, and improve real product outcomes. From research and UX strategy to high-fidelity UI and design systems, I turn complex requirements into clear, conversion-focused web and mobile products.

"Design is not just what it looks like and feels like. Design is how it works."

Steve Jobs
Eid Fathy - Product Designer based in Cairo Egypt
Personal Brand

About Me

Product-focused designer crafting clear, usable experiences.

Product-Focused Designer

I bridge the gap between user needs and business goals. With experience across MENA markets, I craft scalable design systems and intuitive interfaces that drive real engagement, not just pixel-perfect visuals.

Research Drives Design

My workflow is rooted in data. From user research and wireframing to high-fidelity prototyping and handoff, I ensure every decision is backed by insights. I thrive in agile environments, iterating fast with PMs and developers.

Collaborative Impact

I don't just design screens; I design outcomes. Working closely with engineering and marketing teams, I've helped reduce churn and improve conversion rates through thoughtful UX optimization.

0+Years Exp.
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What I Offer

My Services

Bridging the gap between user behavior and business success through strategic thinking.

Product Strategy

Defining clear product direction by aligning user value with business outcomes.

  • Framing product goals, KPIs, and measurable success criteria.
  • Mapping opportunities through stakeholder and market insights.
  • Turning research findings into prioritized product decisions.

UX Research

Uncovering user behavior and motivations to guide confident product decisions.

  • Planning qualitative studies around critical user journeys.
  • Running interviews and usability sessions with target users.
  • Synthesizing insights into actionable product direction.

UI/UX Design

Transforming product goals into intuitive interfaces and high-impact experiences.

  • Designing clear information architecture and interaction flows.
  • Crafting high-fidelity UI ready for efficient handoff.
  • Iterating rapidly with prototypes and feedback loops.

Design Systems

Creating scalable design foundations that keep products consistent as they grow.

  • Building reusable components and shared interaction patterns.
  • Defining tokens, guidelines, and implementation-ready standards.
  • Maintaining consistency across web, dashboard, and mobile surfaces.
Key Metrics

By the Numbers

Metrics that reflect my commitment to delivering measurable impact and exceptional results across every project

0+

Years Experience

Designing digital products

EXPERTISE
0+

Projects Delivered

Across multiple industries

PORTFOLIO
0

Platforms

Mobile, Web & Dashboard

VERSATILITY
0

Companies Worked With

Across startups, agencies, and product teams.

COMPANIES
Core Competencies

Skills & Expertise

Core strengths across UX, UI, and product delivery.

Product Design

Research-led product decisions

Tools & Methods

UX ResearchUser FlowsPrototypingUsability TestingInformation ArchitectureDesign Systems

UI/UX Design

Visual clarity + interaction quality

Tools & Methods

UI DesignInteraction DesignResponsive DesignAccessibilityMicro-interactionsDesign QA

Web Technologies

Frontend + Backend foundations

Tools & Methods

HTMLCSSPythonDjangoPostgreSQL

Design Tools

Modern Workflow Mastery

Tools & Methods

FigmaAdobe XDFramerPhotoshopIllustrator
Methodology

My Design Process

How I go from insight to flow, prototype, and shipped UI.

01

Discover

Research users, analyze competitors, and understand business goals to define the problem space.

02

Define

Synthesize insights into clear user needs, personas, and product requirements.

03

Design

Create wireframes, prototypes, and high-fidelity designs with iterative feedback loops.

04

Validate

Test with real users, measure success metrics, and refine based on data.

Tech Stack

Tools & Tech

Primary software and technologies I use day to day.

Figma logo
Figma
Notion logo
Notion
Jira logo
Jira
Miro logo
Miro
Adobe Illustrator logo
Illustrator
Adobe Photoshop logo
Photoshop
Google Analytics logo
Analytics
Microsoft Clarity logo
Clarity
Antigravity logo
Antigravity
Claude AI logo
Claude
Lovable logo
Lovable
GitHub logo
GitHub
Portfolio Showcase

Selected Case Studies

A curated set of projects with clear outcomes and impact.

Professional Journey

Work History

Teams, products, and roles I've contributed to over the years.

Download Full Resume
Jan 2026 - Present

Product Designer

AICTEC & WEJHASaudi Arabia

AICTEC (Advance International Company for Communication & Information Technology) is a leading technology and security solutions provider, delivering integrated digital systems, cybersecurity services, and smart infrastructure solutions across multiple industries. The company focuses on building scalable, high-performance platforms by combining software, hardware, and innovative technologies helping organizations improve operational efficiency, enhance security, and accelerate digital transformation.

  • Led the design and improvement of end-to-end user experiences across web and mobile products.
  • Translated complex business requirements into intuitive, scalable product solutions aligned with user needs and business goals.
  • Conducted UX research, usability testing, and behavioral analysis to identify friction points and optimize user journeys.
  • Designed user flows, wireframes, and high-fidelity prototypes to support product development and stakeholder decision-making.
  • Collaborated closely with product managers and engineers to ensure smooth design implementation and timely delivery.
  • Contributed to building and maintaining design systems to ensure consistency and scalability across products.
  • Leveraged AI tools (ChatGPT, Midjourney, Figma AI) to accelerate ideation and prototyping workflows.
  • Improved product usability and performance through data-driven design decisions.
Full-timeOn-siteProduct DesignDesign Systems
Apr 14, 2025 - Mar 2026 | 1 yr

Mid Product Designer

Al Waseet NetKuwait

Al Waseet Net is a leading software product company operating in Kuwait and the UAE, specialized in developing digital platforms for classified and commercial advertisements. The company provides both mobile applications and web solutions, enabling individuals and businesses to easily buy, sell, and promote their services or products within a trusted ecosystem.

  • Partnered with the Product Management team to research, analyze, and validate new features before design execution.
  • Designed complete user flows and prototypes for new features and presented them to stakeholders for approval.
  • Created and implemented a full new identity for the mobile app and web platform.
  • Enhanced the user experience across different app journeys by identifying usability issues and applying design improvements.
  • Coordinated with the development team to ensure smooth design implementation and timely delivery.
  • Conducted feature testing (UX validation and QA design checks) to identify issues, reporting them to developers for fixes.
  • Collaborated with the Operations team to streamline workflows and ensure product usability aligns with business processes.
  • Worked closely with the Marketing and Sales teams, supporting campaigns with design assets, user insights, and managing the product design process end-to-end.
  • Successfully improved the app's onboarding flow, resulting in smoother user acquisition.
  • Delivered scalable design solutions that reduced developer handover time.
  • Built a consistent product identity that enhanced brand recognition across both Kuwait and UAE markets.
Full-timeOn-siteMobile & WebProduct Identity
Freelance

UI/UX Designer

Pharmacy Management SystemSaudi Arabia

The Pharmacy Management System is a specialized business management solution designed to streamline pharmacy operations. It enhances inventory tracking, prescription processing, and sales management while improving overall patient service.

  • Designed intuitive user interfaces to enhance usability and accessibility.
  • Developed wireframes, prototypes, and user flows to improve the user experience.
  • Conducted user research and testing to optimize navigation and interaction.
  • Created responsive and visually appealing designs for various devices.
  • Used Figma, Adobe XD, and Sketch to craft high-quality UI components.
  • Collaborated with developers to ensure accurate design implementation.
  • Focused on usability, accessibility, and user-centered design principles.
FreelanceHealthcareUI/UXBehance
Freelance

UI/UX Designer

Restaurant ApplicationRemote

Designed a restaurant application that enhances customer interaction with an international restaurant, providing an intuitive and seamless food ordering experience. The app serves as a technical solution to facilitate communication between the restaurant and customers while optimizing service efficiency.

  • Designed a user-friendly and visually appealing interface for menu browsing, food ordering, and payment processing.
  • Integrated ingredient details and dietary preferences to enhance customer decision-making.
FreelanceMobile AppFood & BeverageBehance
Freelance

Mid UI/UX Designer

Shinefy Car WashSaudi Arabia - Egypt

Shinefy is a mobile application that allows users to easily book a car wash appointment, with fully equipped workers coming right to the customer's location.

  • Identified key pain points in the old version: long sign-up, unclear booking, confusing packages, and frustrating car-details entry.
  • Delivered simple sign-up with phone number plus OTP.
  • Redesigned booking flow to be clear and quick.
  • Created clean, attractive package screens that show real value.
  • Designed an easy, step-by-step car details form.
  • Introduced a fresh UI with modern colors and a smooth experience.
  • Result: users can now book or buy a package in less than a minute.
FreelanceMobile AppUX RedesignBehance
Freelance

UI/UX Designer

E-commerce Application & DashboardRemote

Suq Aljameuh is an e-commerce platform that enables users to upload advertisements for their products and display them for sale through a dedicated application or website. The platform serves as a digital marketplace, connecting buyers and sellers in a seamless and efficient environment.

  • Problem identification: analyzed the market and gathered insights to understand user pain points in buying and selling online.
  • Empathy and user understanding: conducted user interviews, surveys, and competitor analysis to define user needs and expectations.
  • Problem definition: created user personas, journey maps, and affinity diagrams to clearly define challenges and user flows.
  • Ideation and conceptualization: brainstormed solutions and created wireframes, sketches, and user flows to refine ideas before prototyping.
  • User research and analysis: conducted in-depth UX research, including user interviews, competitive analysis, and persona creation, to understand seller needs and pain points.
  • Information architecture: designed an intuitive dashboard structure, ensuring a clear hierarchy for product management, sales tracking, and analytics.
  • Wireframing and prototyping: created detailed wireframes and interactive prototypes using Figma and Adobe XD, allowing for user testing and iterative improvements.
  • Visual design and UI components: developed modern UI elements, including product cards, analytics charts, order management tables, and interactive buttons, ensuring a clean and professional interface.
  • User experience optimization: focused on usability testing and feedback loops, refining the dashboard based on real seller interactions to enhance efficiency and reduce friction.
  • Responsive and adaptive design: ensured the dashboard is fully responsive across various devices, optimizing layout and interactions for both desktop and mobile users.
  • Design system and consistency: established a design system with reusable UI components, maintaining consistency in typography, colors, and spacing across the platform.
  • Collaboration with developers: worked closely with frontend and backend developers to ensure seamless design implementation, providing UI assets, CSS guidelines, and interaction specifications.
  • Testing and iteration: conducted usability testing with real users, gathered feedback, and iterated on designs to improve overall functionality and experience.
FreelanceE-commerceDashboardBehance
Freelance

Mid UI/UX Designer

HR SystemUnited Arab Emirates - Egypt

Designed a Human Resources Management System (HR System) to streamline HR operations, improve workforce management, and enhance organizational efficiency. The system enables companies to manage employees, salaries, vacations, performance evaluations, and project assignments while optimizing HR workflows.

  • User research and requirements: conducted research with HR professionals to identify challenges in employee management, payroll, and tasks.
  • Information architecture (IA): designed a structured content hierarchy for intuitive navigation and easy access to HR functionalities.
  • User personas and journey mapping: created personas for HR managers, employees, and admins, optimizing workflows for payroll, attendance, and reporting.
  • User flows and wireframing: developed detailed user flows and wireframes for onboarding, document management, and benefits administration.
  • Prototyping and UI design: built interactive prototypes in Figma, designed modern UIs, and ensured dark/light mode compatibility.
  • Design system and consistency: developed a scalable design system with reusable UI components, typography, and color schemes for consistency.
FreelanceHR TechDesign SystemBehance
Freelance | Special Project

Mid UI/UX Designer

System ArchiveLibya

Designed an archiving system for a Libyan company to efficiently manage and store important documents, with functionalities for adding, modifying, deleting, and advanced searching of files, even from past years.

  • User research and analysis: identified company needs for document storage, retrieval, and security.
  • Information architecture: designed a structured file organization system for quick and easy access.
  • User flows and wireframing: developed intuitive workflows for uploading, editing, searching, and managing documents.
  • Prototyping and UI design: created interactive prototypes and high-fidelity UI in Figma for a seamless user experience.
  • Usability testing and iteration: conducted user testing, refining search functionalities and improving accessibility.
  • Design system and consistency: developed a clean and professional interface with reusable design components.
FreelanceEnterpriseDocument ManagementSpecial Project
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